Scotch Whisky More Popular Than Ever

The video discusses the growth in whiskey exports and domestic sales, highlighting factors like product availability and brand investment. It compares Scotch whiskey with global competitors and examines the impact of tariffs post-Brexit. The role of government support in sustaining the industry is emphasized. Diageo's strategic reopening of distilleries is analyzed as a shrewd investment.

What are some factors contributing to the current boom in the whiskey industry?

• Diverse price points and emerging middle classes

• Limited product availability

• Reduction in global exports

• Decrease in consumer engagement

How has Scotch whiskey transformed from a low-status drink to a premium product?

• By maintaining traditional consumption methods

• By increasing its price significantly

• Through the influence of mixology and cocktail culture

• By reducing its global presence

Which country is fast catching up to Scotch whiskey in terms of production?

• Taiwan

• United States

• Ireland

• Japan

What is the economic contribution of the Scotch whiskey industry to the UK?

• £5 billion annually

• £20 billion annually

• £10 billion annually

• £1 billion annually

What strategic move did Diageo recently announce regarding its distilleries?

• Reopening two mothballed distilleries

• Closing down two distilleries

• Building new distilleries in Asia

• Reducing production by half