Facebook Shares Surge to Record $81, Up 63% This Year

The transcript discusses Facebook's impressive stock performance and revenue growth, largely driven by successful mobile advertising strategies. It highlights the company's future growth plans, including monetizing Instagram and WhatsApp. The challenges of maintaining user engagement, especially among younger demographics, and competition from other social media platforms like Snapchat and Google are also addressed.

What has been a major factor in Facebook's stock performance this year?

• Increased competition

• Reduction in advertising costs

• Successful execution of its business plan

• Decline in user base

What is a key focus for Facebook's growth strategy next year?

• Reducing user base

• Decreasing mobile advertising

• Maintaining strong top line growth

• Increasing traditional media advertising

Which acquisition is expected to contribute to Facebook's growth in 2015?

• LinkedIn

• Twitter

• Snapchat

• Instagram

What is a concern for Facebook regarding its user base?

• User fatigue

• Decreasing stock prices

• High advertising costs

• Lack of advertisers

Who is considered a major competitor for Facebook in the online advertising space?

• Microsoft

• Amazon

• Google

• Netflix