Charity boss ‘blown away’ by generosity of Irish people despite pandemic

The transcript discusses the initial fears for the charity sector due to the pandemic, but highlights the resilience of supporters and the success of digital and TV marketing efforts. While individual support remained strong, corporate partnerships faced challenges, especially during lockdowns. Despite these hurdles, the year ended positively, with a strong sense of community and empathy in Ireland contributing to the charity's success.

What strategy did the charity use to attract new donors during the economic downturn?

• Organized more in-person fundraising events

• Reduced marketing efforts to save costs

• Focused on digital and television marketing

• Increased reliance on traditional mail campaigns

How did the corporate partners respond to the economic challenges?

• All partners increased their donations

• Corporate support remained unchanged

• Some partners reassessed their charitable giving

• All partners withdrew their support

What was the overall impact of the pandemic on the charity's fundraising efforts?

• It was more challenging than expected

• It was less difficult than initially feared

• It had no impact at all

• It led to a complete halt in donations

What sentiment was prevalent among the Irish people during the pandemic?

• A feeling of disconnection and apathy

• A sense of isolation and self-preservation

• A sense of unity and shared responsibility

• A focus on individual success

What historical experiences contribute to the Irish people's empathy towards developing countries?

• Their geographical location

• Their technological advancements

• Their recent economic boom

• Their experience with colonialism and conflict