Investor Presentation - Marketing and Sales Plan

The video tutorial discusses the importance of a value proposition, market competition, and how to reach customers. It covers the four Ps: product development, distribution, pricing, and promotion. The tutorial emphasizes the need for a marketing plan and sales process, especially in startups seeking rapid growth. It highlights the allocation of funds towards marketing and the importance of understanding promotion elements.

What is a key element to communicate to investors about your business?

• The color of your logo

• The number of employees

• The location of your office

• The unique nature of your business model

Which of the following is NOT one of the four Ps of marketing?

• Product

• Promotion

• Profit

• Place

How can a company determine the right pricing strategy?

• By guessing the market rate

• By considering the cost plus a markup

• By copying competitors' prices

• By setting prices randomly

What is a common focus for startups seeking rapid growth?

• Expanding office space

• Investing in marketing

• Increasing product prices

• Reducing employee salaries

Which method is NOT typically used in promotion strategies?

• Product placements

• Employee uniforms

• Online promotion

• Billboards