CLEAN: Streamlined luxury - US automakers' strategy to woo back buyers

CLEAN: Streamlined luxury - US automakers' strategy to woo back buyers

Assessment

Interactive Video

Business, Design, Other

9th - 10th Grade

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the trend of smaller, affordable luxury vehicles, highlighting Cadillac's new compact sedan that emphasizes nimbleness, quickness, and fun. It also covers production challenges due to tragedies in Japan and Thailand, which significantly impacted market share. Lastly, it touches on innovative device features used by Lady Gaga, such as swiping and pinching gestures.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the three key characteristics of the new trend in luxury vehicles?

Spacious, luxurious, and expensive

Nimble, quick, and fun

Heavy, slow, and traditional

Economical, practical, and durable

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which brand is mentioned as not traditionally associated with nimble and fun cars?

Mercedes

Audi

BMW

Cadillac

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What events caused a decline in market share for the company?

Technological failures

Increased competition

Natural disasters in Japan and Thailand

Economic recession

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the approximate market share decline mentioned?

One-third

One-fourth

Half

Two-thirds

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which gestures are mentioned as being used in modern devices?

Zooming and rotating

Tapping and scrolling

Clicking and dragging

Swiping, pinching, and grabbing