Sizing Up the Plus-Size Market

The video discusses the growing market for plus size clothing, highlighting its value and the attention it has garnered from investors. It explores the challenges faced by retailers in this segment, the impact of digital platforms, and the evolving consumer behavior. The discussion includes insights from ELOQUII's CEO and Greycroft partners, emphasizing the importance of offering diverse options and the role of digital media in connecting consumers. The video concludes with ELOQUII's future plans to expand sizes and build a loyalty program.

What is one reason larger retailers have been hesitant to enter the plus size market?

• They fear losing their size 4 customers.

• They lack the resources to produce plus size clothing.

• They believe plus size clothing is not profitable.

• They are unaware of the demand for plus size clothing.

How has digital media impacted the plus size fashion market?

• It has allowed consumers to create and share their own fashion content.

• It has led to a decrease in online shopping.

• It has made it harder for plus size brands to reach their audience.

• It has decreased the demand for plus size clothing.

What was a significant issue faced by Target regarding plus size clothing?

• They partnered with the wrong plus size brands.

• They only sold plus size clothing online.

• They had too many plus size options.

• They were boycotted for not having enough plus size options.

What is a common misconception about plus size women's shopping habits?

• They don't shop as much due to lack of options.

• They prefer shopping in physical stores.

• They have more options than average-sized women.

• They shop more than average-sized women.

What is one of Eloquent's strategies for 2015?

• To partner exclusively with high-end brands.

• To reduce their product range.

• To expand into extended sizes and new categories.

• To focus solely on online sales.