External Circumstances Affect Consumer Decisions

The video discusses how marketers can understand consumer decision-making by considering external factors, time, attention, options, urgency, and environmental conditions. It emphasizes the importance of creating a conducive purchase environment to influence consumer behavior effectively.

What is one of the key aspects marketers can influence in consumer decision-making?

• The consumer's past purchase history

• The consumer's financial status

• The external circumstances around the purchase

• The consumer's personal preferences

How does the number of options available affect consumer decisions?

• It guarantees a purchase

• It simplifies the decision-making process

• It complicates the decision-making process

• It has no impact on the decision

What happens when a consumer is in urgent need of a product?

• They will wait for a better price

• They will not make a purchase

• They will buy whatever is available

• They will compare all available options

Which factor can marketers control to influence consumer mood?

• The consumer's personal life

• The store environment

• The consumer's budget

• The weather

Why is it important for marketers to create a welcoming store environment?

• To increase the time consumers spend in the store

• To ensure consumers buy only high-priced items

• To make consumers uncomfortable

• To reduce the number of purchases