VOICED : S Koreas traditional markets go high tech

The video discusses the digital transformation of traditional markets in Seoul, focusing on a vendor who adopts a touchscreen tablet and the My Shop app to boost sales by 30%. The app, developed by SK Telecom, offers sales and inventory data, enabling targeted marketing. This initiative aligns with government efforts to support small businesses against large firms and supermarket chains. Customers benefit from digital payments and tax returns, with plans to expand the scheme nationwide.

What was the initial challenge faced by the vendor when transitioning to digital tools?

• Limited product range

• High cost of digital tools

• Young people not carrying cash

• Lack of technical support

How did the 'my shop' app impact the vendor's sales?

• Increased by 50%

• Increased by 30%

• Remained the same

• Decreased by 10%

What feature of the 'my shop' app helps in target marketing?

• Inventory management

• Customer purchase history

• Price comparison

• Sales forecasting

Who developed the 'my shop' app?

• A government agency

• A local startup

• A global tech company

• The country's top mobile operator

What was one of the reasons for launching the initiative to support traditional markets?

• To increase export opportunities

• To promote tourism

• To reduce taxes

• To respond to a presidential call