Audi CEO on EV's: We Have the Best Chance in the World

The transcript discusses the luxury and climate-friendly aspects of electric vehicles, highlighting the need for improved charging infrastructure. Audi's strategy to maintain profitability through synergies within the Volkswagen Group is explored, focusing on cost management and platform sharing. The potential for Audi to produce cars in the US for the North American market is also considered, emphasizing the importance of the US market to Audi.

What concern does the speaker express about electric vehicles?

• The complexity of the powertrain

• The lack of charging stations

• The high cost of electric vehicles

• The limited availability of luxury features

How does Audi plan to maintain profitability while investing in electrification?

• By cutting down on marketing expenses

• By leveraging synergies within the Volkswagen Group

• By increasing vehicle prices

• By reducing the number of models

What is the role of the SSP platform in Audi's strategy?

• To reduce the number of employees

• To focus on traditional fuel vehicles

• To serve as a synergy pool for hardware

• To develop new marketing strategies

Why is the American market significant for Audi?

• It has the highest demand for electric vehicles

• It offers the best tax incentives

• It is the largest market for luxury cars

• It is crucial for Audi's global strategy

What is the likelihood of Audi producing cars in the US?

• Possible, as discussions are ongoing

• Very unlikely due to high costs

• Already confirmed with a set timeline

• Not considered due to market size