Ford Hires Away Apple's Top Car Chief

Ford Hires Away Apple's Top Car Chief

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses Ford's stock movement following the recruitment of Doug Field, a key figure in the EV industry with experience at Tesla and Apple. It highlights Field's impact on Tesla's Model 3 production and Apple's secretive EV project. The video also explores Apple's challenges in maintaining continuity in its EV efforts and the implications of Field's move for Tesla and Ford, particularly in software and digital services.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role did Doug Field play at Tesla?

Senior Vice President of Engineering

Chief Operating Officer

Chief Financial Officer

Head of Marketing

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge does Apple face in its EV project?

Limited market demand

Lack of funding

Difficulty in maintaining continuity

High production costs

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Doug Field's recruitment considered a big win for Ford?

He has extensive experience in mass manufacturing and cutting-edge technologies.

He has a strong financial background.

He is known for his marketing skills.

He is a renowned designer.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has Tesla benefited from its focus on software?

By reducing production costs

By increasing both top and bottom lines

By expanding its market share

By improving vehicle design

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategic focus does Ford have for its electric F-150?

Developing digital services for consumers and fleets

Enhancing fuel efficiency

Improving battery life

Reducing vehicle weight