Will Twitter's Video Streaming Plans Succeed?

Will Twitter's Video Streaming Plans Succeed?

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

Quizizz Content

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The video discusses Twitter's growth potential through live video, with interest from companies like Disney and Salesforce. Twitter aims to capture more advertising revenue by making its platform more self-service. Snapchat is also expanding its advertising capabilities, though it faces challenges with market standards. Both platforms are focusing on attracting younger audiences.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Adam Bain's main strategy for Twitter's future growth?

Expanding into e-commerce

Increasing character limits

Developing a new messaging app

Focusing on live video content

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which companies have shown interest in acquiring Twitter?

Amazon and Netflix

Disney and Salesforce

IBM and Oracle

Microsoft and Apple

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key factor for growth in the mobile advertising market according to the discussion?

Increased data privacy

Celebrity endorsements

Self-service advertising platforms

Exclusive content deals

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major concern for advertisers using Snapchat?

High advertising costs

Lack of a common video view metric

Limited user base

Complex ad creation process

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What demographic is Snapchat particularly popular with?

Baby boomers

Gen X

Millennials and Gen Z

Retirees