British Cars Popular in China

British Cars Popular in China

Assessment

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Business, Architecture

University

Hard

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The transcript discusses Mr. Chen, a wealthy man from Shanghai, who customizes luxury items to his liking, often choosing British-made products for their quality. The Shanghai Auto Show highlights the growing luxury market in China, with brands like Jaguar, Land Rover, and Rolls Royce adapting to local tastes. Rolls Royce, for instance, has increased production significantly by catering to customer preferences. The transcript concludes with a mention of the high costs associated with such luxury items.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Mr. Chen's preference when it comes to the origin of luxury items?

American-made

German-made

British-made

Japanese-made

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the significance of the Shanghai Auto Show according to the transcript?

It is an event focused on traditional cars.

It is a small local event.

It is a vast event with huge opportunities.

It is a major event with limited opportunities.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why are top executives present at the Shanghai Auto Show?

To promote eco-friendly vehicles.

To tap into the growing luxury market.

To enjoy the local culture.

To explore new technology.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How have luxury car brands adapted to the Chinese market?

By focusing on traditional designs.

By customizing products to suit local tastes.

By offering more eco-friendly options.

By reducing prices significantly.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the production increase for Rolls Royce from 2003 to last year?

From 300 to 5,000 cars

From 300 to 1,000 cars

From 300 to 2,000 cars

From 300 to 3,500 cars