Twitter Falls as Deal Interest Fades

Twitter Falls as Deal Interest Fades

Assessment

Interactive Video

Business

University

Hard

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The video discusses Twitter's current challenges, including stagnant growth and limited options for new ownership. Jack Dorsey, Twitter's CEO, is trying to motivate employees and explore strategic options, such as focusing on live events. However, Twitter struggles with revenue growth compared to competitors like Facebook. The video highlights the need for Twitter to find a sustainable strategy to increase user engagement and revenue.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the main challenges Twitter is facing according to the transcript?

Overwhelming interest from potential buyers

Excessive advertising revenue

Limited options for new ownership and stagnant growth

Rapid user growth and high revenue

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Jack Dorsey trying to achieve with his memo to Twitter employees?

Announce a new CEO for Twitter

Provide specific details about Twitter's sale

Reassure employees about Twitter's future

Discuss the merger with another company

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What dual role does Jack Dorsey hold that adds to his challenges?

CEO of Twitter and Facebook

CEO of Twitter and Square

CEO of Twitter and Google

CEO of Twitter and Amazon

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy is suggested for Twitter to focus on for growth?

Increasing the number of tweets per user

Developing a new social media platform

Partnering with other social media companies

Focusing on live events and commentary

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Twitter's user base and revenue growth compare to Facebook's?

Twitter has more users and higher revenue growth

Twitter has fewer users but higher revenue growth

Twitter has fewer users and lower revenue growth

Twitter has more users but lower revenue growth