Why Pinterest Doesn't Want to Be Compared to Social Media

Why Pinterest Doesn't Want to Be Compared to Social Media

Assessment

Interactive Video

Created by

Quizizz Content

Business

University

Hard

The video discusses Pinterest's efforts to differentiate itself from social media and search engines by positioning itself as a visual discovery platform with a strong advertising potential due to users' intent to buy. It also highlights the competition with Instagram, which is expanding its e-commerce capabilities. The video then shifts to Zoom's IPO, emphasizing its profitability compared to other tech IPOs like Lyft and Uber, which are not yet profitable.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Pinterest's main argument for being a more valuable advertising platform compared to Facebook?

Pinterest has lower advertising costs.

Pinterest offers more diverse content.

Pinterest users have a stronger intent to buy.

Pinterest has more users than Facebook.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Pinterest differentiate itself from Google?

Pinterest uses text-based search.

Pinterest is a visual discovery platform.

Pinterest offers news updates.

Pinterest focuses on social networking.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Instagram considered a threat to Pinterest's business?

Instagram is owned by Facebook.

Instagram offers better advertising rates.

Instagram is expanding its e-commerce capabilities.

Instagram has more users.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What distinguishes Zoom's IPO from other tech IPOs like Lyft and Uber?

Zoom is a newer company.

Zoom is already profitable.

Zoom has a larger market share.

Zoom is focused on social media.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key factor in Zoom's appeal to investors?

Its profitability.

Its large user base.

Its innovative technology.

Its partnerships with other tech companies.