Supermarkets begin Price War

Supermarkets begin Price War

Assessment

Interactive Video

Information Technology (IT), Architecture, Business

University

Hard

Created by

Quizizz Content

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The video discusses the ongoing price wars among UK supermarkets like Tesco, Sainsbury's, and Morrisons, highlighting their promotional strategies and consumer skepticism. Despite promises of price cuts, consumers remain doubtful due to rising commodity prices and the impact on supermarket profits. The video emphasizes the complexity of these marketing tactics and their effects on both consumers and businesses.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which supermarket is mentioned as holding the biggest ever half price promotion in January?

Tesco

Asda

Sainsbury's

Morrisons

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main reason for skepticism about supermarket promotions?

They only focus on luxury products.

They never change their prices.

They are often seen as marketing ploys.

They always offer the best prices.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much has Tesco promised to spend to reduce the average shopping basket cost?

£500 million

£340 million

£200 million

£150 million

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the commodities mentioned as being at record highs?

Corn

Sugar

Rice

Cotton

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the potential benefit for consumers if supermarkets manage their pricing strategies effectively?

Higher retail prices

Lower wholesale prices

Increased supermarket profits

Stable retail prices despite rising wholesale costs