Netflix's Two Big Bets: New Ad-Tier and Password-Sharing

Netflix's Two Big Bets: New Ad-Tier and Password-Sharing

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Netflix's recent strategies, including an advertising tier and a crackdown on password sharing. It explores potential price changes for the basic tier and investor concerns. The challenges Netflix faces in advertising due to limited scale and its consumer-friendly approach are highlighted. The transcript also touches on Netflix's early ventures into gaming, noting the cautious language and lack of breakout games so far.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the two major strategies Netflix has recently implemented?

Price reduction and free trial offers

Partnership with Disney and a new gaming console

Advertising tier and crackdown on password sharing

Introduction of a premium tier and a new content library

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key challenge Netflix faces with its advertising strategy?

High production costs

Regulatory issues

Limited scale compared to competitors

Lack of consumer interest

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Netflix's advertising tier differ from its competitors?

It includes live sports streaming

It is an opt-in tier with no price change for existing customers

It is mandatory for all users

It offers exclusive content

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the current state of Netflix's gaming projects?

They have abandoned gaming projects

They have released several blockbuster games

They are in the early stages with no major breakout games

They have partnered with major gaming companies

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What language does Netflix use to describe its approach to gaming development?

Slow and steady

Fast and furious

Walk, crawl, run

Leap and bound