Vertical Farming Surges, CEO Sees Three Times Increase in Shipments

The video discusses the rise in demand for indoor urban vertical farms, particularly during the pandemic, as consumers become more concerned about food safety. Matt Bernard, CEO of Plenty, explains their unique farming methods that focus on flavor and sustainability, using less water and land without pesticides. The pandemic has intensified demand, leading to a significant increase in shipments. Despite the high costs of vertical farming, Plenty aims to keep prices competitive and plans to expand to meet global demand for food security.

What is one of the main benefits of Plenty's farming method?

• It produces pesticide-free produce.

• It requires more water than conventional methods.

• It uses more land than traditional farming.

• It relies heavily on chemical fertilizers.

How has Plenty's business changed since the pandemic began?

• They have seen a decrease in shipments.

• They have maintained the same level of shipments.

• They have stopped operations completely.

• They have experienced a 3X increase in shipments.

What challenge does Plenty face in keeping prices competitive?

• The high cost of vertical farming.

• The lack of demand for their produce.

• The decrease in water usage.

• The abundance of available land.

What is driving the global demand for Plenty's produce?

• A decrease in food security and sovereignty.

• A surplus of fruits and vegetables.

• A lack of interest in pesticide-free produce.

• An increase in food security and sovereignty.

What percentage of the demand is currently being served by the fruit and vegetable industry?

• About 90%

• About 75%

• About 33%

• About 50%