CLEAN : Palmes dOr trophy producer Chopard goes green

The video discusses the journey of Pandora in adopting sustainable practices by using ethically sourced gold from Colombia. It highlights the success of their collection over three years, emphasizing the importance of sustainability in today's world. The speaker advocates for ethical mining as the ultimate luxury and encourages other industries to follow suit, ensuring secure and child-labor-free mining practices.

What significant change did Pandora make in its production process over the past two years?

• Started using recycled silver

• Began sourcing gold ethically from Colombia

• Introduced a new line of diamond jewelry

• Stopped using any metals in their products

Which event marked the introduction of Pandora's first sustainable jewelry piece?

• New York Fashion Week

• The Oscars

• Cannes Film Festival

• Met Gala

Why is sustainability considered crucial in today's world according to the speaker?

• It ensures the longevity of the planet

• It is a trend among luxury brands

• It increases the aesthetic value of products

• It helps in reducing production costs

What does the speaker believe is the ultimate luxury in terms of product knowledge?

• Understanding the design process

• Having a personalized shopping experience

• Knowing the origin of raw materials

• Knowing the brand's history

What does the speaker hope for other industries regarding sustainable practices?

• To reduce their production

• To ignore ethical sourcing

• To adopt more sustainable materials

• To focus solely on profit