Marsala Is Pantones 'Color Of The Year 2015

Marsala Is Pantones 'Color Of The Year 2015

Assessment

Interactive Video

Business, Life Skills

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Pantone's selection of Marsala as the color of the year, highlighting its earthy wine red tone and its significance for brands. Pantone's role in providing a consistent color language for designers is emphasized, along with the influence of economic and color trends on design. The discussion also covers the impact of color on brand identity, with examples of disputes over color choices in companies like Yahoo. The evolution of brand identity in response to consumer trends, especially among millennials, is also explored.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary role of Pantone in the design industry?

To sell color-themed products

To manufacture color pigments

To provide a consistent color language for designers

To create new colors every year

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What factors are considered in selecting Pantone's color of the year?

Only fashion trends

Historical color popularity

Economic and color trends globally

Consumer preferences in the USA

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do fashion and design industries influence color trends?

By setting trends that trickle down to other industries

By using only traditional colors

By following consumer demands

By copying each other's designs

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is there a debate at Yahoo regarding their use of purple?

Purple is too modern for their brand

Purple is seen as outdated and needs refreshing

Purple is too expensive to produce

Purple is not a Pantone color

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do millennials view brands according to the discussion?

They are highly loyal to brands

They value brands based on past achievements

They are not loyal and value current brand actions

They prefer brands with a long history