Marsala Is Pantones 'Color Of The Year 2015

The video discusses Pantone's selection of Marsala as the color of the year, highlighting its earthy wine red tone and its significance for brands. Pantone's role in providing a consistent color language for designers is emphasized, along with the influence of economic and color trends on design. The discussion also covers the impact of color on brand identity, with examples of disputes over color choices in companies like Yahoo. The evolution of brand identity in response to consumer trends, especially among millennials, is also explored.

What is the primary role of Pantone in the design industry?

• To sell color-themed products

• To manufacture color pigments

• To provide a consistent color language for designers

• To create new colors every year

What factors are considered in selecting Pantone's color of the year?

• Only fashion trends

• Historical color popularity

• Economic and color trends globally

• Consumer preferences in the USA

How do fashion and design industries influence color trends?

• By setting trends that trickle down to other industries

• By using only traditional colors

• By following consumer demands

• By copying each other's designs

Why is there a debate at Yahoo regarding their use of purple?

• Purple is too modern for their brand

• Purple is seen as outdated and needs refreshing

• Purple is too expensive to produce

• Purple is not a Pantone color

How do millennials view brands according to the discussion?

• They are highly loyal to brands

• They value brands based on past achievements

• They are not loyal and value current brand actions

• They prefer brands with a long history