What is the primary role of Pantone in the design industry?
Marsala Is Pantones 'Color Of The Year 2015

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Business, Life Skills
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Hard
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To sell color-themed products
To manufacture color pigments
To provide a consistent color language for designers
To create new colors every year
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What factors are considered in selecting Pantone's color of the year?
Only fashion trends
Historical color popularity
Economic and color trends globally
Consumer preferences in the USA
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do fashion and design industries influence color trends?
By setting trends that trickle down to other industries
By using only traditional colors
By following consumer demands
By copying each other's designs
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is there a debate at Yahoo regarding their use of purple?
Purple is too modern for their brand
Purple is seen as outdated and needs refreshing
Purple is too expensive to produce
Purple is not a Pantone color
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do millennials view brands according to the discussion?
They are highly loyal to brands
They value brands based on past achievements
They are not loyal and value current brand actions
They prefer brands with a long history
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