Facebook Must Leverage Instagram, WhatsApp, Kanji Says

Facebook Must Leverage Instagram, WhatsApp, Kanji Says

Assessment

Interactive Video

Business, Social Studies

University

Hard

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FREE Resource

The transcript discusses Facebook's market saturation and the challenges it faces in maintaining growth. With 97% of US adults and 90% of European adults on Facebook, growth has plateaued. The company is looking to Instagram and WhatsApp for future growth, but these platforms are harder to monetize. Financial challenges include disappointing revenues and rising costs, with management criticized for lack of control. There's a call for stronger operational leadership to stabilize the company. Regulatory compliance, especially in Europe, adds to cost pressures. The situation serves as a wake-up call for the tech sector, highlighting the risks of unchecked growth.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main challenges Facebook is facing according to the first section?

Lack of user engagement

Competition from new social media platforms

Decline in advertising revenue

Market saturation

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which two platforms are mentioned as potential growth areas for Facebook?

LinkedIn and TikTok

Twitter and Snapchat

Instagram and WhatsApp

Pinterest and Reddit

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant issue with monetizing Instagram and WhatsApp?

They are not popular in Europe

They have a declining user base

They are harder to monetize

They face strong competition

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What financial issue is Facebook currently facing?

Increasing revenues and costs

Stable revenues and costs

Decreasing revenues and increasing costs

Increasing revenues and decreasing costs

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the third section suggest Facebook needs to address its challenges?

A new marketing strategy

An operational CEO

More advertising

A new product line