18Birdies CEO Lui Says Company Treats Golf as a Lifestyle

The video discusses a company's innovative approach to integrating golf into modern lifestyles, targeting millennials, and expanding in the Asian market. The company has a global team with engineering in Shanghai and marketing in the US. It aims to change the perception of golf from an old man's sport to a lifestyle choice, with a focus on younger demographics and women. The company is also leading efforts to make golf more accessible and appealing in Asia.

What industries are showing interest in the company's unique approach?

• Silicon Valley Technology and Coffee

• Automotive and Fashion

• Healthcare and Education

• Real Estate and Tourism

How is the company redefining the game of golf?

• By reducing the number of golf courses

• By focusing solely on professional players

• By treating it as a lifestyle

• By making it more competitive

Where is the company's engineering team located?

• London

• Tokyo

• Shanghai

• New York

What is the fastest growing demographic in golf according to the company?

• Middle-aged men

• Professional athletes

• Young girls

• Senior citizens

Which region is identified as the fastest growing market for golf?

• Europe

• Asia

• Australia

• North America