Can Hirai Bring Sony Back to Life?

Can Hirai Bring Sony Back to Life?

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the challenges faced by a company in its mobile business, which is underperforming despite being a significant revenue source. A new CEO has been appointed to turn things around, but competition with high-end and low-end brands like Apple and Xiaomi is tough. In contrast, the PlayStation 4 has been a success, outperforming competitors like Xbox. The company is considering strategies to diversify revenue streams, including possibly spinning off the mobile unit.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main challenge faced by the company in the mobile business sector?

Lack of innovation

Stiff competition from both high-end and low-end market players

High production costs

Poor customer service

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which gaming console has the company successfully outperformed in recent quarters?

Atari 2600

Nintendo Switch

Sega Genesis

Microsoft Xbox

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of the company's revenue is currently contributed by gaming?

10%

14%

25%

20%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategic move is being considered for the underperforming mobile unit?

Increasing marketing budget

Spinning off the mobile unit

Hiring more engineers

Reducing product prices

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might the company consider spinning off its mobile unit?

To focus on high-end products

To better allocate resources and focus on successful areas

To reduce employee count

To enter new markets