VOICED: After Obama, Tories tap into Internet power

The transcript discusses the influence of grassroots movements and the Internet on political campaigns, focusing on the Conservative Party's efforts to emulate the Obama campaign's success. It highlights the launch of a new website aimed at empowering activists and facilitating online donations. The text contrasts traditional media with digital methods, emphasizing the Internet's potential to reach younger voters. Despite the digital push, traditional media remains dominant, and the Conservatives may not need the web to win against Labour.

What is the main goal of the Conservative Party's new website?

• To host virtual rallies

• To provide news updates

• To engage activists and facilitate online donations

• To sell party merchandise

How does the Conservative Party's fundraising approach differ from that in the US?

• They use crowdfunding platforms

• They rely solely on government funding

• They do not have a strong grassroots fundraising culture

• They focus on large corporate donations

What is one of the Conservative Party's strategies to increase activism?

• Converting email list subscribers into active campaigners

• Hosting weekly webinars

• Offering free memberships

• Providing free transportation to events

What is the perceived future role of the Internet in political campaigning?

• It will be used only for fundraising

• It will be irrelevant

• It will completely replace traditional methods

• It will complement traditional methods

What might help the Conservative Party win against the Labour Party?

• A large number of online followers

• The power of the spoken word and printed press

• Celebrity endorsements

• A strong social media presence