CLEAN : Facebook rebrand: 'There is no meaningful change', says analyst

CLEAN : Facebook rebrand: 'There is no meaningful change', says analyst

Assessment

Interactive Video

Business, Social Studies, Other

9th - 10th Grade

Hard

Created by

Quizizz Content

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The transcript discusses the unwise decision of changing a corporate brand name to alter perceptions without making meaningful changes. It highlights the disappointment and ridicule that can arise from unmet expectations. The metaverse is considered a potential new direction, but a name change is unnecessary. The current state of virtual reality is mostly limited to gaming and training, and it is not yet mainstream.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What do people generally expect when a company changes its brand name?

Meaningful changes like new programs and leadership

A decrease in product prices

An increase in advertising

A new logo design

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might people ridicule a brand name change?

Because it is too expensive

Because it does not address the real issues

Because it is too similar to a competitor's name

Because it is difficult to pronounce

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is suggested as an alternative to changing a corporate name to lead in a new direction?

Increasing social media presence

Launching a new advertising campaign

Merging with another company

Becoming a thought or market leader

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the current primary use of virtual reality according to the transcript?

Healthcare

Real estate

Education

Gaming and training

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential issue with the Metaverse as mentioned in the transcript?

It is too expensive to develop

It might be overhyped

It is not supported by major companies

It lacks sufficient technology