Travel Booking Platform Agoda Sees Opportunities in Asia, Mideast, Europe

Travel Booking Platform Agoda Sees Opportunities in Asia, Mideast, Europe

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

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The video discusses Agoda's growth potential in various regions, emphasizing Asia, Europe, and North America. It highlights the company's organic growth strategy, contrasting it with its parent company, Booking Holdings, which pursues acquisitions. The challenges in the Chinese market, such as competition and unique customer demands, are explored, along with the importance of adapting to local payment methods. The video concludes with an optimistic outlook on growth in China and other regions.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which regions are identified as having significant growth potential for Agoda?

Only Southeast Asia

South America and Africa

Australia and New Zealand

Middle East and Europe

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Agoda's primary strategy for growth?

Organic Growth

Partnerships with Local Companies

Franchising

Mergers and Acquisitions

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which region is expected to contribute more to Agoda's profits over time?

North Asia

South America

Europe and North America

Southeast Asia

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main challenges Agoda faces in the Chinese market?

Regulatory restrictions

High competition and customer expectations

Limited internet access

Lack of local partnerships

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What payment methods are commonly used in China that Agoda needs to accommodate?

Credit card and cash

PayPal and Venmo

WeChat Pay and Alipay

Bitcoin and Ethereum