Amazon's 'Prime Day': How Did Sales Stack Up?

Amazon's 'Prime Day': How Did Sales Stack Up?

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The transcript discusses Amazon's Prime Day, highlighting its success in attracting Prime members despite technical glitches and lower sales compared to expectations. It compares Amazon's and Walmart's sales, noting Amazon's dominance in online retail but Walmart's overall larger sales. The discussion also covers Walmart's strategies to compete with Amazon online, including offering discounts and free shipping.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary goal of Amazon's Prime Day according to the transcript?

To boost Prime memberships

To compete with Black Friday

To increase immediate sales

To test new products

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Amazon's online sales compare to Walmart's according to the transcript?

Walmart has more online sales than Amazon

Amazon has significantly more online sales than Walmart

Amazon and Walmart have equal online sales

Amazon has less online sales than Walmart

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key difference between Amazon and Walmart's profitability as mentioned in the transcript?

Walmart posts profits more consistently than Amazon

Amazon consistently posts higher profits than Walmart

Amazon has never posted a profit

Both companies have similar profit margins

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the challenges Walmart faces in the online retail market?

Lack of physical stores

Slowing online sales growth

High shipping costs

Limited product range

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy did Walmart implement to compete with Amazon on Prime Day?

Reducing store hours

Offering free shipping and discounts

Launching a new product line

Increasing in-store promotions