Shoppers Are Back at the Malls: Authentic Brands CEO

The video discusses current consumer shopping trends, highlighting the health of the consumer market and increased shopping frequency in malls and online. It covers the importance of investment in omnichannel strategies and managing costs, particularly labor and freight. The discussion also touches on the challenges of hiring and maintaining efficiency in store operations. Additionally, the video explores the potential of the metaverse for customer engagement, using platforms like Roblox. Finally, it addresses the impact of COVID-19 on retail, noting variations by state and the optimistic outlook for the holiday season.

What trend is observed in consumer shopping behavior according to the first section?

• Consumers are using both online and offline channels to make purchases.

• Consumers are only shopping online.

• Consumers are shopping less frequently in malls.

• Consumers are avoiding malls completely.

What is the company's main focus in terms of investment this year?

• Enhancing omnichannel presence and system integration.

• Increasing advertising budget.

• Expanding into new international markets.

• Reducing the number of physical stores.

How is the company managing labor costs according to the second section?

• By reducing the number of employees and increasing wages.

• By automating all retail operations.

• By hiring more employees.

• By outsourcing labor to other countries.

What new platform is Forever 21 exploring to engage customers?

• Snapchat

• Amazon

• Roblox

• TikTok

How does the impact of COVID-19 on retail vary according to the third section?

• It is the same across all states.

• It varies depending on the state and its organization.

• It only affects online shopping.

• It has no impact on retail.