Wealthy Chinese flocking to Harrods

Wealthy Chinese flocking to Harrods

Assessment

Interactive Video

Business, Social Studies, Geography

9th - 10th Grade

Hard

Created by

Quizizz Content

FREE Resource

Chinese tourists are the largest foreign consumer group for UK retailers, spending significantly more than other nationalities. Luxury brands, particularly at Harrods, attract these tourists due to favorable exchange rates and lower prices. Harrods has embraced Chinese New Year by accepting China's credit cards. The number of Chinese visitors is expected to double by 2014, driven by increasing affluence and travel capability.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main reason Chinese tourists are interested in British luxury brands?

They are cheaper in China.

They are exclusive to the UK.

They are usually out of reach for ordinary consumers.

They are available in all British stores.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Harrods celebrate the Chinese New Year?

By launching a new product line.

By hosting a Chinese cultural event.

By accepting China's only credit cards.

By offering discounts on all products.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the Year of the Rabbit represent?

Longevity

Wisdom

Happiness

Prosperity

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

By what year is the number of Chinese visitors to the UK expected to double?

2014

2013

2012

2015

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why are luxury goods in the UK particularly attractive to Chinese tourists?

They are more expensive in the UK.

They are up to 30% cheaper in the UK.

They are not available in China.

They are of better quality in the UK.