Cathay Pacific's Recovery Hits Rough Patch

Cathay Pacific's Recovery Hits Rough Patch

Assessment

Interactive Video

Business

University

Hard

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The video discusses the recovery of an airline, driven by returning passengers and lower fuel prices. It highlights the impact of rising fuel costs on profits, using Singapore Airlines as an example. The airline's strategy to enhance premium services with new planes and dining options is explored. Additionally, the video examines the effects of trade tensions on air cargo, noting a spike in traffic possibly due to tariff avoidance. Concerns about the ongoing trade dispute's impact on both cargo and passenger sides are also addressed.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What were the main factors contributing to the airline industry's recovery?

Improved airport infrastructure and services

Government subsidies and new aircraft

Returning passengers and lower fuel prices

Increased cargo traffic and new routes

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did fuel prices impact Singapore Airlines' profits?

They resulted in stable profits

They caused a 59% decline in profits

They had no significant impact

They led to a 59% increase in profits

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy is Cathay Pacific using to gain a competitive edge?

Expanding low-cost flight options

Enhancing premium class services

Increasing cargo capacity

Offering more domestic flights

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How might ongoing trade disputes affect Cathay Pacific?

They could increase passenger traffic

They might reduce cargo and passenger traffic

They will have no effect

They will only affect cargo traffic

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a possible reason for the spike in Cathay Pacific's cargo traffic?

Introduction of new cargo routes

Companies pushing goods to avoid tariffs

Increased demand for luxury goods

Seasonal holiday demand