The Next Phase for Facebook's Augmented Reality

The video discusses Facebook's strategy in augmented reality (AR) and virtual reality (VR), highlighting its competition with Snapchat. Facebook is opening its AR platform to developers, offering free technology to build AR apps, positioning itself as a key player in the AR market. Snapchat remains a competitor with a strong AR roadmap. Facebook's multi-faceted approach includes bots on Messenger and AR monetization. The video also covers Facebook's VR strategy with Oculus, aiming for cross-platform integration.

What was Facebook's approach to entering the augmented reality market?

• Developing its own AR apps exclusively

• Acquiring Snapchat

• Focusing solely on virtual reality

• Opening its platform to third-party developers

How did Snapchat respond to Facebook's $3 billion offer?

• They accepted the offer

• They partnered with Facebook

• They countered with a higher offer

• They turned it down

What is one of the key strategies Facebook uses to attract developers to its platform?

• Focusing on hardware development

• Limiting access to select developers

• Offering AR technology for free

• Charging high fees for AR technology

What is the purpose of Facebook's Spaces in virtual reality?

• To develop new hardware

• To allow 3D avatars to interact socially

• To replace traditional social media

• To create a gaming platform

How does Facebook's approach to VR differ from Apple's strategy?

• Facebook focuses on exclusive hardware

• Facebook ties VR to its own OS

• Facebook aims for cross-platform compatibility

• Facebook limits VR to gaming