Ford CEO Mark Fields Said to Be Replaced by Jim Hackett

Ford CEO Mark Fields Said to Be Replaced by Jim Hackett

Assessment

Interactive Video

Business, Architecture

University

Hard

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The transcript discusses leadership changes at Ford, highlighting the transition from Mark Fields to Jim Hackett. It examines Ford's market challenges, particularly its misalignment with current trends like SUVs and low gas prices. The financial overview reveals Ford's focus on cash flow and shareholder returns, comparing its strategy to General Motors. Finally, it addresses Ford's future strategies, emphasizing the need for a consistent plan in driverless and electrified vehicles.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who was appointed to lead Ford's new mobility effort after Mark Fields?

Alan Mulally

Jim Hackett

Mary Barra

Keith Naughton

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the main reasons for Ford's financial struggles under Mark Fields?

Lack of leadership

High gas prices

Outdated technology

Out of sync vehicle lineup

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What financial goal does Ford aim to achieve, similar to General Motors?

Expansion into European markets

Reduction in workforce

Higher cash distribution to shareholders

Increase in small car production

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of vehicles does Ford need to focus on to align with market demands?

Hybrid minivans

Luxury sports cars

Compact pickup trucks and big SUVs

Electric sedans

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key area where Ford needs to improve its strategy for future success?

International partnerships

Employee training programs

Driverless and electrified vehicle plans

Marketing campaigns