Is Yahoo's Mayer Doing Enough to Appease Investors?

Is Yahoo's Mayer Doing Enough to Appease Investors?

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Yahoo's acquisition strategy under Marissa Mayer, highlighting the company's significant spending on acquisitions like Tumblr, which have not yielded substantial revenue growth. Tom Giles provides an analysis of Yahoo's performance, noting the elusive sales growth and the need for more significant progress. The discussion also touches on the criticism of Mayer's strategy and the importance of making Yahoo relevant to younger users, with mobile growth being a positive sign.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary focus of Yahoo's acquisition strategy under Marissa Mayer?

To increase short-term profits

To achieve significant sales growth

To reduce operational costs

To expand into new markets

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a major concern highlighted by Tom Giles regarding Yahoo's performance?

The high cost of employee retention

The insufficient movement of the needle in terms of growth

The lack of a clear acquisition strategy

The over-reliance on Alibaba's gains

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the stance of AOL's CEO regarding a potential merger with Yahoo?

They had already merged with Yahoo

They were considering a merger in the future

They had no plans to merge with Yahoo

They were actively pursuing a merger

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Marissa Mayer address the criticism of Yahoo's acquisition strategy?

By emphasizing a smart and strategic approach to acquisitions

By planning to sell off acquired companies

By focusing solely on organic growth

By announcing a halt to all acquisitions

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is considered a significant step forward for Yahoo in terms of internet access?

Increasing desktop usage

Developing new laptop models

Focusing on mobile contributions

Expanding into television media