Apple Is Poaching Engineers From the Competition

The video discusses Apple's significant increase in R&D spending, which has more than doubled to $11 billion annually. This investment is aimed at strategically acquiring engineering talent and advancing technologies like chips, mapping, and augmented reality. The discussion also touches on historical R&D strategies of companies like Sony and Samsung. The potential market impact of the Apple Watch is explored, particularly in relation to healthcare and insurance industries, and the possibility of substantial growth in unit sales.

What has been a major focus of Apple's increased R&D spending?

• Expanding retail stores

• Developing new software applications

• Investing in renewable energy

• Opening strategically placed offices

Why does Apple strategically place its offices near companies like AMD?

• To attract engineering talent

• To improve supply chain efficiency

• To enhance collaboration with competitors

• To reduce operational costs

What are some of Apple's high priorities in their strategic R&D efforts?

• Chips, mapping, and augmented reality

• Virtual reality and social media

• E-commerce and online advertising

• Cloud computing and data storage

What potential market strategy is Apple exploring with the Apple Watch?

• Developing a new smartphone model

• Launching a new music streaming service

• Forming alliances in healthcare and insurance

• Entering the gaming industry

What will indicate the significance of the Apple Watch in Apple's product lineup?

• Breaking out Apple Watch sales from other products

• Partnerships with fashion brands

• Increased advertising campaigns

• Introduction of new color variants