Pandora Shares Drop on Weak Listener Numbers

Pandora Shares Drop on Weak Listener Numbers

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Pandora's market challenges, competition, and strategies to stay relevant. It highlights the shift of users to on-demand platforms like Spotify and Apple Music, and Pandora's plans to launch its own on-demand service. The financial guidance and market expectations are analyzed, with a focus on conservative strategies. Potential takeover offers from companies like SiriusXM, Google, and Amazon are explored. Finally, Pandora's advertising strategy to increase market share and improve targeting is discussed.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major challenge faced by companies like Pandora and Netflix?

High employee turnover

Increasing production costs

Declining listener numbers

Lack of innovation

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Pandora's users who churn move to on-demand platforms?

55%

45%

35%

25%

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Pandora's approach to its guidance according to the transcript?

Aggressive

Conservative

Unpredictable

Optimistic

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company has shown interest in acquiring Pandora?

Microsoft

Facebook

Google

Apple

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy is Pandora using to compete with broadcast radio?

Lowering subscription fees

Increasing ad prices and improving targeting

Offering free services

Expanding into new markets