Energy Companies Profit From Switching Failure

Energy Companies Profit From Switching Failure

Assessment

Interactive Video

Business

University

Hard

Created by

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The video discusses issues in the energy market, highlighting how loyal customers, especially the poorest and elderly, are losing out due to pricing strategies by major suppliers. The Competition and Markets Authority suggests that most customers could save by switching to cheaper fixed-rate deals. The video features customer opinions on switching and emphasizes the importance of consumer action to drive market changes. OVO Energy is presented as a challenger to the established suppliers, aiming to improve customer satisfaction and market fairness.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to the Competition and Markets Authority, which groups are most affected by energy pricing?

Young professionals and students

Poorest households and the elderly

Middle-class families

Business owners

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the average annual cost for a customer on a standard dual-fuel tariff with one of the big six firms?

£1,158

£1,500

£900

£1,300

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much could 95% of customers save by switching to the cheapest fixed rate deal?

£50

£234

£100

£300

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage more do suppliers earn from customers on a standard tariff compared to a fixed tariff?

12%

10%

15%

5%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What motivated the CEO of OVO Energy to start his own power provider?

Desire to join the big six supplier club

Government incentives

Unhappiness as an energy consumer

Interest in renewable energy