Apple Hires Former BMW Executive to Lead Car Project

The transcript discusses Apple's hiring of Warwick Kranz, a notable figure in the automotive industry, and their interest in electric cars. It highlights Apple's historical partnership with BMW, including collaborations on iPod integration and digital car keys. The transcript also covers Apple's current status in car development, mentioning the involvement of former Tesla executives and the project's exploratory stage, with a potential timeline of 5 to 8 years for completion.

What role did Warwick Kranz play in the automotive industry before influencing Apple's interest in electric vehicles?

• He founded a car rental company.

• He led BMW's electric car division.

• He was a designer at Tesla.

• He was the CEO of Apple.

Which feature did Apple and BMW collaborate on that allows an iPhone to function as a digital car key?

• Car Key

• iPod integration

• Apple CarPlay

• Siri voice control

How long is Apple's car project expected to take before a potential release?

• 3 to 4 years

• 10 years

• 1 to 2 years

• 5 to 8 years

Who is leading Apple's car project and what was his previous role?

• Tim Cook, CEO of Apple

• Elon Musk, CEO of Tesla

• Steve Jobs, co-founder of Apple

• Doug Field, former chief engineer at Tesla

What is a significant indicator that Apple is aiming to compete with Tesla in the automotive market?

• Launching a new music service

• Developing a new smartphone

• Hiring former Tesla executives

• Apple's partnership with Google