H&M Plans to Close 5% of Stores Next Year in Online Shift

The video discusses the ongoing digital shift in retail, with online sales making up 26% of current sales and expected to grow. Despite this, physical stores remain important for customer experience. The company is closing stores and adapting its footprint to meet customer needs. Online shopping trends show a preference for basic garments over high fashion. The shift to online sales impacts margins, but investments in online channels are expected to be profitable. Inventory management remains a focus, with efforts to support suppliers during demand fluctuations.

What percentage of sales is currently made up by online sales?

• 15%

• 26%

• 35%

• 50%

Which categories have shown stronger performance online?

• Electronics

• Luxury fashion

• Home appliances

• Basic garments and children's clothing

How does the company view the relationship between online and physical sales channels?

• They complement each other.

• They are completely independent.

• Physical stores are more important.

• Online sales are more profitable.

What is the company's current focus regarding inventory management?

• Increasing inventory levels

• Eliminating inventory completely

• Reducing inventory levels

• Maintaining current inventory levels

What approach has the company taken to support its suppliers?

• Canceling all orders

• Switching suppliers frequently

• Placing new orders early

• Reducing supplier payments