Facebook's Messaging Boom: the Launch of the Bots

Facebook's Messaging Boom: the Launch of the Bots

Assessment

Interactive Video

Created by

Quizizz Content

Business, Information Technology (IT), Architecture

University

Hard

The video discusses Facebook Messenger's large user base and the platform's new functionalities, including opening up to developers for creating rich bot experiences. It highlights new features like hailing rides and obtaining boarding passes directly through Messenger. The introduction of commerce through shopping bots is also covered, along with future plans for monetization and encryption. The focus is on enhancing user experience and utility while maintaining high signal quality.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of opening up the Messenger platform to developers?

To increase the number of users

To allow developers to create rich bot experiences

To generate immediate revenue

To replace traditional apps

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following services can users now access directly through Messenger?

Streaming music

Ordering food

Booking hotel rooms

Hailing a ride

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Messenger ensure convenience when users need to access their boarding passes?

By sending email reminders

By using a password manager

By providing a QR code

By allowing users to tap on a bubble

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main focus of Messenger's current strategy regarding user experience?

Increasing the number of bots

Introducing more advertisements

Reducing the number of features

Building delightful user experiences

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the current status of revenue generation on Messenger?

Messenger is generating significant revenue

Revenue is generated through ads

Messenger is losing money

Revenue generation is not yet a focus