Why Panera Breads Using Apple Pay

Why Panera Breads Using Apple Pay

Assessment

Interactive Video

Business, Architecture

University

Hard

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The transcript discusses the integration of Apple Pay into Panera's services, highlighting its simplicity and alignment with Panera 2.0 strategy. It explains the in-app and in-cafe experiences, emphasizing ease of use for both customers and staff. The transcript also covers the use of NFC payments and the seamless transition expected with Apple Pay. Finally, it details the partnership with Apple, including the development of new technology and readiness for the Apple Pay launch.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the two ways to use Apple Pay as mentioned in the video?

In-app and in cafes

Online and in stores

Through email and text

Via phone call and mail

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main benefit of using Apple Pay according to the video?

It offers discounts

It simplifies the payment process

It provides loyalty points

It requires no internet connection

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What technology has Panera been using since early September?

QR code payments

Credit card swipes

Google Wallet and NFC payments

Bitcoin transactions

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Panera's approach to integrating new technology?

They focused on traditional methods

They copied competitors

They developed Panera 2.0 over several years

They waited for customer demand

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the partnership between Panera and Apple begin?

Apple approached Panera

Panera approached Apple

They met at a technology conference

They were introduced by a third party