Staples Bets Big on Rio Olympics

Staples Bets Big on Rio Olympics

Assessment

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Business, Performing Arts

University

Hard

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Staples has become a key supplier for USOC Olympic Partners, providing a wide range of merchandise beyond office supplies. Their business-to-business segment has grown significantly, especially after acquiring Corporate Express in 2008. Staples competes with BDA in the Olympic merchandise space and leverages existing partnerships, like with Visa, to expand. They see growth potential by adding more clients and using high-profile events like the Olympics to attract business. Staples often acts as a middleman, contracting out manufacturing, which affects their profit margins.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of merchandise does Staples provide for the USOC Olympic Partners?

Only apparel

Only hardgoods

Both apparel and hardgoods

Only surfboards

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What significant acquisition did Staples make in 2008 to boost its business-to-business segment?

Office Depot

Nike

BDA

Corporate Express

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Staples' business is now constituted by their business-to-business segment?

30%

20%

40%

50%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who is Staples' main competitor in the Olympic merchandise space?

BDA

Nike

Visa

Corporate Express

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Staples manage the production of Olympic merchandise?

Manufactures everything in-house

Contracts out to third parties

Only uses Nike for production

Does not produce any merchandise