Sotheby's Is `Dramatically' Going After Millennials, CEO Says

Sotheby's Is `Dramatically' Going After Millennials, CEO Says

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses the future of consumer sales, focusing on millennials and digital technologies. It highlights successful sales in Hong Kong, the use of AI to enhance business, and the importance of emerging markets. Geopolitical pressures on high net worth individuals are addressed, along with sales growth and investor confidence.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What demographic is Sotheby's focusing on by using digital technologies?

Millennials

Generation Z

Generation X

Baby Boomers

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does AI contribute to Sotheby's business operations?

By increasing the number of physical auctions

By eliminating the need for marketing

By suggesting items of interest to customers

By reducing the number of employees

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which region is highlighted as a potential future customer base for Sotheby's?

South America

Australia

Africa

Asia

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one reason for the decline in Sotheby's share price despite sales growth?

Increased competition

Investor concerns about emerging markets

Lack of new art collections

High employee turnover

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What macroeconomic factor is mentioned as a potential concern for Sotheby's?

Oil prices

Currency devaluation

Brexit

Inflation