LeEco Makes a Push Into the U.S. Market

The company started as a content streaming business in 2004 and expanded into hardware to support streaming across devices. It has a massive user base in China and produces original content. Despite high-spec products, it faces challenges in the US market. The company is expanding into Hollywood, producing movies and TV shows, and has a complex structure with plans for public offerings.

What was the company's initial business model when it started in 2004?

• Hardware manufacturing

• Ride-hailing services

• Pirated content distribution

• Content streaming with a subscription model

How does the company plan to compensate for the losses incurred from selling hardware at low prices?

• By increasing hardware prices

• By expanding into new markets

• Through their content subscription service

• By reducing production costs

What strategy is the company using to attract US consumers to their hardware?

• Offering free subscription services with hardware purchase

• Providing lifetime warranties

• Partnering with local retailers

• Offering trade-in discounts

Which Hollywood movie is the company involved in producing?

• Titanic

• Inception

• Avatar

• The Great Wall

What other business ventures is the company involved in besides content streaming?

• Fashion retail

• Real estate

• Electric vehicles and ride-hailing

• Food delivery