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Atomico Sees Increase in Spending by Chinese Gamers

Atomico Sees Increase in Spending by Chinese Gamers

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video discusses the potential for a single video game to reach 1 billion users, highlighting the enduring nature of mobile games like Angry Birds and Clash of Clans. It explores the surprising increase in spending by Chinese gamers, who now spend 30% more than US gamers. The loyalty of Chinese gamers to local companies is noted, with 93% playing games developed by Chinese firms. Despite this, international games, especially from Europe, have found success in China, with revenues increasing ninefold in two years.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the current status of achieving a single video game with 1 billion users?

It is not possible to achieve.

It is already achieved.

We are very close to achieving it.

We are still far from achieving it.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which mobile games are mentioned as enduring brands?

Minecraft and Roblox

Angry Birds and Clash of Clans

PUBG and Call of Duty

Candy Crush and Fortnite

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much more is a Chinese gamer spending compared to a US gamer?

10% more

40% more

30% more

20% more

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Chinese gamers play games developed by Chinese companies?

93%

90%

85%

95%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which European game companies have found success in China?

Electronic Arts and Activision

Square Enix and Capcom

Epic Games and Ubisoft

Supercell and Rovio

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