Facebook Builds Bridge Between Developers and Businesses

Facebook Builds Bridge Between Developers and Businesses

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

Quizizz Content

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Facebook Messenger has over a billion users, with 300 million using its calling features monthly. The platform is enhancing tools for bots and businesses, facilitating e-commerce transactions. David Marcus discusses Messenger's role in intent completion, bridging it with intent creation. Messenger's new features include automated and human exchanges, transactional capabilities, and a webview for UI rendering. The platform is seeing higher conversion rates compared to mobile apps. In developed markets, Messenger is increasingly used over SMS due to its comprehensive communication features.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the new features of Facebook Messenger's platform?

Augmented reality filters

Better tools for bots and businesses

Voice recognition for messages

Live streaming of games

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main advantage of Messenger over traditional SMS according to the transcript?

It has a larger user base

It is cheaper to use

It offers more interactive features

It allows for anonymous messaging

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Messenger facilitate intent completion?

By offering discounts on transactions

Through automated and human-powered exchanges

By integrating with social media platforms

By providing free messaging services

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key reason for the shift from SMS to Messenger in developed markets?

Messenger is more secure

Messenger does not require a phone number

SMS is becoming obsolete

Messenger is faster

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What feature of Messenger allows users to start streaming video without a response?

Instant video

Silent video

Live video chat

Video conferencing