GoPro Is a Very Visionary Company: Gauna

GoPro Is a Very Visionary Company: Gauna

Assessment

Interactive Video

Business, Architecture

University

Hard

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The transcript discusses Best Buy's visionary approach and the successful launch of the Hero 4 Black, highlighting its market performance and pricing strategy. It compares the company's execution to Apple's under Steve Jobs and explores GoPro's transition to a media company, drawing parallels with Disney and Nike. The discussion includes GoPro's management, market positioning, and future media revenue potential, emphasizing strategic partnerships and the impact of the GoPro network.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the price point of the Hero 4 Black camera at launch?

$499

$699

$399

$599

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the management team of GoPro contribute to its market strategy?

They rely on outdated marketing techniques.

They avoid online platforms.

They have a young team with deep experience.

They focus solely on traditional retail.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the significance of the GoPro network in the company's strategy?

It is only used for internal communication.

It is not considered important.

It is a minor part of their strategy.

It is a major component of their future plans.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is GoPro compared to in terms of transforming an industry?

Microsoft

Intel

Nike

Samsung

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When is GoPro expected to see meaningful media revenue?

By 2018

By 2015

By 2017

By 2016