VOICED : Philippine farmers

Coconut water has become a popular sports beverage, endorsed by celebrities like Madonna. This surge in demand has led to increased exports, particularly to the US and South America, and has provided new opportunities for coconut farmers in the Philippines. Despite the challenges faced by farmers, such as low earnings, the growing market is expected to improve their livelihoods. Foreign investments are boosting the industry with advanced harvesting and processing techniques. While coconut water is a global trend, it remains an affordable drink for many in the Philippines.

Which celebrity is mentioned as promoting coconut water as a must-have sports beverage?

• Taylor Swift

• Rihanna

• Madonna

• Beyoncé

What is the daily earning of Rodolfo, the coconut farmer?

• $7

• $3

• $10

• $5

By what percentage did coconut water exports increase in 2011?

• 600%

• 500%

• 700%

• 800%

Which markets are primarily receiving increased coconut water exports?

• US and South American markets

• Australian and Canadian markets

• European and Asian markets

• African and Middle Eastern markets

What process do coconuts undergo before being shipped worldwide?

• Carbonation

• Fermentation

• Pasteurization

• Distillation