VOICED : NY goes back in time to paint the hip into ad revival

The video discusses the dedication of mural artists like Justin, who work for Colossal Media, a company founded in 2004 in New York. Despite the challenges posed by technology, which offers faster and cheaper advertising solutions, Colossal Media has thrived by leasing wall spaces and creating murals that have become popular tourist attractions. The video highlights the evolution of street art and its growing appeal, especially in New York, where painted ads are gaining ground.

What is one reason Justin prefers murals over digital posters?

• They are cheaper to produce.

• They can be completed faster.

• They offer a unique artistic value.

• They require less effort.

What challenge did mural companies face with the rise of technology?

• The emergence of faster and cheaper advertising methods.

• A decline in public interest in murals.

• Difficulty in finding skilled artists.

• Increased competition from other mural companies.

How did Paul and his partners adapt to the changing advertising landscape?

• By expanding internationally.

• By focusing on digital advertising.

• By leasing wall spaces and working directly with agencies.

• By reducing the cost of murals.

What factor contributed to the growing popularity of street art in New York?

• The decline of digital advertising.

• The city's rich history of graffiti.

• The affordability of murals.

• The lack of advertising regulations.

How many murals does Colossal Media paint annually in the US?

• 100

• 250

• 1000

• 500