Liverpool F.C. CEO: Tech Is Key to Reach Fans

The transcript discusses Liverpool FC's global fan engagement strategy, emphasizing the use of technology to connect with fans worldwide, particularly in markets like China. It highlights the importance of virtual and augmented reality in creating immersive fan experiences. The club's openness to minority investments for growth and its competitive performance in leagues are also covered.

What is a key strategy for Liverpool Football Club to expand its fan base in China?

• Building new stadiums in China

• Using social media and digital platforms

• Offering free merchandise

• Hosting more games in China

How does Liverpool Football Club plan to engage fans who cannot visit Anfield?

• By sending newsletters

• Through virtual and augmented reality experiences

• By organizing fan meet-ups

• By offering free tickets to games

What role does LFCTV play in Liverpool's fan engagement strategy?

• It organizes fan events

• It sells club merchandise

• It provides 24/7 content to engage fans

• It broadcasts live matches only

What is Liverpool Football Club's stance on selling the club?

• The club is looking for a complete buyout

• The club is for sale to the highest bidder

• The club is not for sale but open to minority investments

• The club is not interested in any investments

What has been a significant factor in Liverpool's recent success in the Premier League and Champions League?

• Acquiring new players every season

• Consistent investment and strategy since 2010

• Reducing ticket prices

• Frequent changes in management