Under Armour Posts First-Ever Earnings Loss

Under Armour Posts First-Ever Earnings Loss

Assessment

Interactive Video

Business, Architecture, Life Skills

University

Hard

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Quizizz Content

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The video discusses Under Armour's financial struggles, highlighting low expectations and a significant stock drop. It examines the challenges in the retail sector, particularly in footwear, where trends favor competitors like Adidas and Nike. The lack of a lifestyle brand limits Under Armour's growth. CEO Kevin Plank's humbled response suggests a strategic shift. The impact of retail bankruptcies and declining North American sales are also explored.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant factor in Under Armour's first quarterly loss since going public?

Increased competition from new brands

High expectations from investors

Expansion into new markets

A 30% stock drop in 2016

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which footwear trend is currently more popular, according to the transcript?

Minimalist designs

Performance basketball sneakers

High-tech running shoes

Retro styles

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key reason for Under Armour's limited growth in the footwear market?

Lack of a lifestyle brand

Limited online presence

Overproduction of inventory

High pricing strategy

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Under Armour's stock price change year over year?

Increased by 10%

Decreased by 52%

Increased by 25%

Remained stable

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What external factor is mentioned as impacting Under Armour's sales in North America?

Rising material costs

New government regulations

Retail bankruptcies

Increased tariffs