McDonald’s Wants to Know Your Order Before You Do

The video discusses the evolution of McDonald's from a simple fast food menu to a tech-driven giant. It highlights the company's initial success, challenges faced in 2013, and the strategic changes implemented by CEO Steve Easterbrook. The focus is on technological advancements like app-based orders, license plate scanning, and personalized menus, aiming to enhance customer experience and drive growth.

What was a key factor in the rise of the modern fast food industry?

• The expansion into international markets

• The introduction of a diverse menu

• The focus on gourmet ingredients

• The use of a custom assembly line

What significant event occurred at McDonald's in 2013?

• The introduction of a new mascot

• The launch of a new menu item

• A stagnation in earnings

• The opening of its first international store

Who became the CEO of McDonald's in 2015 to drive technological change?

• Steve Easterbrook

• Ronald McDonald

• James Skinner

• Ray Kroc

How does McDonald's app enhance the customer experience?

• By suggesting new menu items

• By providing nutritional information

• By preparing orders automatically when customers are nearby

• By offering exclusive discounts

What technology is McDonald's testing to personalize drive-through orders?

• Facial recognition

• Voice command systems

• License plate scanning

• Biometric authentication